Hallmarks of local search, Google My Business listings contain key information about businesses — and they appear when people search companies near them. For example, a quick search for “best pizza shop near me” yields the following results.
If you want your business to appear in Google’s local SEO 3-pack, at the top of results, you need to claim and optimize your Google My Business listing. You’ll also want to keep your business name, address, and phone number (NAP) information consistent across your online listings to improve your chances of earning a top spot in results.
In addition to claiming your Google My Business listing, you’ll also want to build local citations. These citations contain information like your company’s name, address, phone number, and website.
Citation building campaigns can help you earn local listings on sites like Bing, Yelp, Foursquare, Facebook, Apple Maps, TripAdvisor, and more. Sites like BrightLocal can help you get started building citations, and local SEO services from companies like RankMeUP can ensure your citations are updated and driving relevant traffic to your website.
To rank at the top of local search results, you’ll also need to target local keywords on your website and in your site content.
Let’s look at an example. If a dental practice in the Harrisburg area wants to rank in more local search results, they could optimize their page titles, meta descriptions, and site copy to include the keywords “Top Harrisburg Dentist” or “Award-winning Harrisburg Dentistry.”
In addition, the practice may consider creating some location-specific pages on their site. For instance, they could create a page for “Harrisburg Dental Services,” and highlight various dental services they offer to Harrisburg residents.
Targeting location-based keywords can help your business appear in more local searches so people in your area can find and contact you.
Earning backlinks from other reputable, local businesses can also help to boost your local search rankings.
How do you earn links?
Start by creating valuable content that targets local keywords related to your business. If other sites like what they see, they can link back to your site in their own content. Search engines like Google consider both the number and quality of backlinks when ranking sites. This means it’s important to have a strong backlink profile, complete with links from authority businesses in the local area.
It’s also important to provide a great user experience (UX) on your site if you want to attract more local traffic.
If your website doesn’t provide a positive UX, visitors will waste no time hitting the back button — and your bounce rate will soar. High bounce rates signal a poor user experience, and search engines won’t rank your site highly if it provides a less-than-desirable UX.
The final local SEO service you’ll want to invest in is making your site mobile responsive. More than half of online searches — nearly 60 percent — occur from mobile devices. Oftentimes, searchers need information while on-the-go, especially when it comes to finding local businesses.
This makes it crucial for local businesses to adopt mobile responsive site designs. When your site is responsive, it will look great and perform well, no matter the device someone uses to access it — a desktop computer, mobile device, or tablet.
With the long list of services RankMeUP provides, it’s hard to understand how it will all work together to impact your business. The short answer is — your local SEO campaign will impact your business in amazing ways.
Searches including the words “near me” have increased by two times over the past year. That means that more and more people are looking for an easier way to find businesses close to them.
Here are some other benefits of adopting local SEO services:
As we mentioned before, local SEO is a trackable strategy, which means you’ll never be in the dark about how your campaign is performing.
With platforms like Google Analytics, you’ll be able to see in real time how your local SEO is performing, which will allow you to directly tweak things that aren’t benefiting your campaign.
The fact that local SEO is trackable is a huge plus since it allows you to test, learn, and grow your local SEO campaign over time.
When you optimize your site with local SEO, and utilize your GMB profile, search results will come alive with a map of your location, recent reviews, and more information to entice users to come to your location.
Google My Business results also take up more valuable real estate in search results.
With local SEO, you’ll see an increase in your website’s traffic since you’ll be more visible on search engine results pages.
With a GMB profile, users will see great reviews that customers gave you in the past and give them easy access to your website.
By making it so easy for users to find you online, you can expect increased website traffic.
Local SEO solutions will also bring more foot-traffic to your location.
Many people will search for a “restaurant near me” with the intention of visiting a restaurant close to them. That gives you the opportunity to show up in search results and attract them to your physical location.
Looking for the best local SEO services company to help grow your business?
Take a look at these three qualities of top local SEO companies.
When researching local SEO companies, you’ll want to make sure they practice what they preach when it comes to the services they provide.
Do they rank at the top of local searches? If not, there’s a good chance they won’t be able to help your local business achieve the rankings you want.
Head over to Google and search “top/best local SEO company in [your city].” If an agency you’re considering doesn’t appear on the first page of results, you can cross them off your list.
When it comes to SEO services — especially for local businesses — it’s important to make sure the company you work with can actually drive results.
Secondly, the best local SEO companies publish pricing for their local SEO services.
Many companies avoid posting their prices online, but at RankMeUP , we want clients to know upfront exactly what they’ll get and how much they’ll pay for our services.
That’s why we offer transparent local SEO pricing. Publishing our prices online allows potential clients to evaluate their options and choose the best local SEO services company for them.
Top local SEO companies also publish reviews and testimonials, and you should check them out before signing on the dotted line.
Reviews and testimonials provide powerful social proof, and they give you an inside look at the results a company has earned for other clients.
No company is perfect, but if a local SEO agency has a number of glaringly bad reviews and testimonials, it’s probably time to look elsewhere.
On the other hand, if clients are generally happy with an agency’s work, it’s a positive sign they’ll be able to take your local company to new heights.