When you start selling online using web marketing, you want to ensure that you are directing the right type of customers to your site. You can accomplish this by making sure that you have the right kind of content that contains the right keywords. Search engines rely on matching the words that people are searching for to the words that are found on your website, meaning SEO for an eCommerce website includes informative, descriptive text.
If you have the words on your site that shoppers type into a search engine, you stand a better chance at being found. In fact, more than 50 percent of users find a new company or product after a search.
However, it’s difficult to figure out which words to add to your site, and secondly, how to make sure that you have room for all the different phrases you need. To start the eCommerce search engine optimization process, you should know what keywords or phrases you want to target.
Here’s how we start our eCommerce SEO process for our clients, and what you can expect when you work with our in-house team of eCommerce SEO experts.
Before making any changes to your website, we first do research to identify the words and phrases you need to include in your content. These are called keywords or keyphrases.
By using keyword research tools, asking your customers how they describe your products, or working with you to find the keywords you already know are successful, we’ll find out how you should describe your store or products to rank highly in searches.
The next step in our process is to implement these high-value, relevant keywords onto your website.
Our ecommerce SEO experts use these keywords in several places, including:
Every page on your website needs optimization for search engines.
When it comes to eCommerce stores, it’s hard to find anything more important to optimize than product pages. Product pages are extremely important because they are most likely to rank for very specific search phrases, also known as “long-tail keywords.”
If you sell rubber dog bones in green, you’re probably not going to have the long-tail keyword, “green rubber dog bone,” on your homepage. Instead, your eCommerce SEO strategy would focus on optimizing product pages for these appropriate long-tail keywords.
SEO for ecommerce sites also includes making your site user-friendly. You need an easy-to-navigate website, even if you carry a wide variety of products. We’ll make sure that everything has appropriate sections or categories, and that there is a link to each top-level page from somewhere in your menu.
Since it’s difficult to compete online, one of the best ways you can both add SEO value and draw in shoppers is to create original content for your eCommerce store. Content can come in the form of a blog, articles, press releases, and even ebooks.
A content marketing strategy serves two purposes: one, to give search engines even more content to crawl for keywords and phrases, and two, to tell your potential customers that you are knowledgeable and trustworthy.
Ecommerce SEO is a multi-faceted process, which is why our ecommerce SEO services include:
RankMeUP isn’t your typical eCommerce SEO consultant.
We’re a full-service digital marketing company that’s passionate about what we do — and it shows in our partnerships with thriving eCommerce businesses from a variety of industries.
Want to learn more about why RankMeUP is the best choice for eCommerce SEO services?
With more than 20 years of experience, RankMeUP offers your business unparalleled expertise. Our decades of experience also provide your team with confidence. We’ve adapted to the fast-paced changes in the industry, ensuring that our clients see the best results, from increased revenue to improved rankings.
Our passion for digital marketing shows in our investments. Our talented team created MarketingCloudFX, which is the industry’s leading ROI-tracking software. Better yet, IBM’s trusted artificial intelligence software, Watson, powers MarketingCloudFX.
That provides your company with impressive insight into the performance of your eCommerce SEO strategy, as well as any of your other digital marketing services from RankMeUP. Even if you’re on-the-go, your team can access MarketingCloudFX.
Across our more than 20-year history, we’ve received more than 50 awards for our work — including Best Place to Work in PA, an accolade we’ve won for an unprecedented five years in a row. For our clients, these wins demonstrate the passion, creativity, and dedication we bring to every project.
A core RankMeUP value is transparency. That’s why we publish our prices online, as well as why we provide our clients with MarketingCloudFX. It’s an approach that’s an immense difference from other ecommerce SEO agencies, which is another reason why RankMeUP stands apart.
For the best results, we focus on customized strategies. That’s why our ecommerce SEO experts invest the time to learn your business, industry, and product line-up. We also partner you with a dedicated and hands-on manager that knows your team and your company.
That provides not only a personalized experience but also a powerful ecommerce SEO strategy.
With our performance-driven strategies and tenacity for driving results, we’ve generated more than $2 billion in revenue for our clients.
For our clients, as well as our team, these are real results. With more revenue from product orders, your company can achieve its goals. Whether you’re looking to expand your operations, build your product line, or grow your team, we can help.
SEO offers several benefits for companies in numerous industries — and it’s especially important for ecommerce businesses.
With ecommerce SEO, you can reach more qualified leads. These are the shoppers most likely to buy your product, which translates to more sales and revenue for your company. SEO helps you reach this group of shoppers by optimizing your website for the keywords they’re using.
These keywords often relate to your store and products.
If you sell embroidered cat collars, for example, it makes sense that people’s searches would feature those phrases. That is why your ecommerce SEO strategy would likely target keywords like, “embroidered cat collars,” or, “engraved cat collars.”
These are keywords relevant to your business, as well as your target shopper.
Your online store shouldn’t be stuck on page two (or worse). With help from one of the nation’s leading SEO agencies, you can experience the power of being on page one, and having an ecommerce website that ranks well, attracts as many customers as possible, and converts more clicks into purchases.
With RankMeUP and our ecommerce SEO services, you can achieve your goals.
Contact RankMeUP today to find out how a custom ecommerce SEO plan can make your store more visible and turn more of your visitors into real, paying customers. We’ll work with you to create a plan completely customized to your unique needs.