13 Best SEO Agency Softwares To Try In 2023

According to a research study conducted by Moz, 71% of views from search traffic come on the first page of Google, and 67% of all clicks land on the top five results. This emphasizes how essential a high search engine position is to boost a website’s exposure and traffic.

However, for agencies, simply understanding search engine optimization (SEO) may not be enough. Agencies should be able to leverage SEO stats and insights to create and deliver optimum content. This involves planning and implementing effective SEO strategies. 

Many SEO tools are available today to help you recognize the best keywords, SERP functions, and customer standards to satisfy. However, only a fraction of them can help you transform data into output. We have curated a list of 13 such best SEO agency software that can assist you in achieving your clients’ objectives. 

13 Best SEO Agency Softwares To Use In 2023

This article revolves around top SEO software that can assist you in making intelligent decisions and propel your clients’ SEO strategy forward.

1. Ahrefs

Ahrefs is a sophisticated SEO agency software that offers a variety of features such as keyword research, link building, competition analysis, and position monitoring. It constantly scans the internet for fresh, active web pages and stores petabytes of data about them.

Ahref’s Keywords Explorer displays keyword suggestions along with data on their organic search volume and competitiveness. You can examine backlinks, organic as well as sponsored traffic to your client’s websites using the Site Explorer feature. 

2. SearchAtlas

SearchAtlas is an all-in-one SEO agency software that can help you level up your SEO strategy using a large dataset, several useful tools, and smart insights. It can help design comprehensive and large-scale SEO campaigns. 

From AI content assistant to long-term content strategy within a few clicks, SearchAtlas is everything you need to scale SERPs and stay there for a long time. 

3. Google Analytics

One of the best rank-tracking software for your SEO agency is Google Analytics. With the help of this tool, you can keep tabs on an assortment of important data, such as social, organic, and affiliate traffic to your client’s websites.

Using its Campaign Management feature, you can effortlessly assess the volume of visitors that a specific strategy is bringing to the target website.

4. UpCity

UpCity is one of the best SEO agency software on this list. Keyword monitoring, automated reporting, workflow management, and site audit are only some of the features this comprehensive SEO agency provides. 

Going beyond elementary SEO, it integrates project management and social media engagement with its services. It also provides local listing features and custom-branded experiences.

5. Sitebulb

While this SEO agency software specializes in website crawling, it also helps deliver actionable website audits to clients. It aids you in optimizing the SERP ranking every step of the way from investigation to reporting.

Its communication-drive visualization tools and pocket-friendly services give it an attractive edge over other technical SEO tools.

6. SEMrush

SEMrush is one of the best SEO agency software for analyzing your client’s competition. This tool allows you to evaluate any website by displaying its top pages, links, competition, and a variety of other critical factors such as organic traffic and highest-rated keywords.

Its position tracker assists you in monitoring the rankings of keywords, identifying local rivals, and classifying the main keywords using categories. The on-page SEO checker utility evaluates and analyzes the on-page SEO of your client’s website with that of their competitors. 

7. Moz

Perhaps one of the most well-known SEO agency software in the SEO scene, MOZ is another all-in-one SEO toolset. From keyword research to analytics and reporting, MOZ offers end-to-end support and helps you deliver on promised SEO goals.

Known for its link explorer and content optimization tools, MOZ is a go-to solution for all SEO-related solutions.

8. Spyfu

SpyFu is a fantastic tool that can help your agency with many aspects of SEO. It offers features that are comparable to those provided by Ahrefs and SEMrush, but it does so at extremely low costs.

Its domain search function enables you to look up any domain to find out where it appears on Google, what ad keywords your client’s rivals have purchased, and their organic results over the past nine years. 

9. AgencyAnalytics

AgencyAnalytics is one of the best SEO reporting software specifically created for agencies. One of its key features is automatic client reporting which helps you to share precise and timely information.

This saves you time, enabling you to concentrate on delivering a tailored customer experience. You can quickly and accurately produce personalized reports using this tool.

10. Raven Tools

Raven Tools is a complete SEO package that offers backlink management, position monitoring, link building, and competitor analysis tools.

Its ability to offer authentic SEO data is one of its key characteristics. Customers can keep track of SEO and tracking information across various platforms, which makes it effortless to produce comprehensive yet understandable reports. Raven Tools also provides a broad range of reports that incorporate website metrics, ad campaigns, and social media.

11. Outranking

As the name suggests, Outranking allows you to climb the search engine pages and provides output within a matter of minutes. With its tools, you can create SEO drafts in moments using AI to achieve ultimate content success. 

It also provides content planning and strategy with the aid of clustering algorithms and cuts down on the entire SEO process significantly, saving you valuable time and resources 

12. Screaming Frog

Screamingfrog is one of the best SEO agency software options available on the market. It allows you to examine website pages and perform technical and on-page SEO audits with just a click of a button.

The software scans and indexes the entire website, including all of the content, meta descriptions, images, alt-text, and other SEO-relevant elements. It arranges the data in a tabulated structure, making it appealing to your current clients and potential customers.

13. BrightLocal

Local SEO is a very successful online marketing strategy for companies with brick-and-mortar stores. BrightLocal is a comprehensive local reference and SEO tool that provides useful information for your client’s business.

With BrightLocal, you can spot SEO issues, acquire a thorough summary of results in a specific region, and take advantage of branded, customized reports and customer access sites.

Final Thoughts:

It can be difficult to pick the best SEO software for your agency. Thus, it is critical to evaluate your organization’s specific requirements and benchmarks to make a wise investment. 

All-in-one SEO solutions are perfect for bigger businesses that are on the lookout for handling multiple marketing campaigns. 

Platforms that specialize in one or two elements of SEO, like content marketing or search metrics, may be more appropriate for smaller SEO agencies looking for a way to streamline their particular processes.

In summary, the best SEO agency software delivers precise and prompt data, simplify processes, and provides customizable reporting features.

Are you interested in improving your customers’ SEO experience? If your answer is affirmative, then RankJacker SEO is your solution. Our SEO services can help you cater to your clients’ SEO needs, increase website exposure, and draw in more potential customers.

Contact us today or schedule a consultation.