8 Best SEO Keywords Tools To Find The Hidden Gems

When trying to optimize your website content, the first thing to figure out is which keywords are most relevant for you. Only by strategizing SEO keyword research as part of your content strategy can you stay up to date with the changing market trends and needs.

Fortunately, several paid and free keyword research tools available in the market can help you identify high-impact and relevant keywords for your website. With the right SEO keywords tool, you can make your keyword research process more efficient, competitive, and comprehensive.

Here are the 8 best keyword research tools that can seamlessly integrate into your content development strategy and organically boost your web traffic.

8 Best Keyword Research Tools To Up Your SEO Game

1. Google Keyword Planner

The first keyword research tool worth exploring is Google Keyword Planner, as many other top tools derive their results from Google. This free keyword research tool extracts information directly from the search engine and lists all related keywords to your domain. You can also get an estimated number of searches and level of competition for each keyword.

Although this tool doesn’t give you SERP-related insights, it does offer essential insights, such as the geographic and demographic relevance of a keyword.

2. SEMrush

Another great SEO keyword research tool with a database of billions of keywords and smart analytics is SEMrush. The SEMrush keyword overview tool tracks competitive keyword trends and helps identify keyword gaps to plan your SEO strategy. You can build custom keyword clusters and assess long-tail keywords in terms of difficulty, competition, and potential for driving traffic and conversions.

Since SEMrush is a paid SEO keywords tool, it offers a whole range of extra features compared to other free tools. In addition to the paid and organic search volume of relevant keywords, it also provides a detailed SERP analysis, position tracking, CPC information, and organic traffic insights per geographic location.

3. Ahrefs

Ahrefs is a powerful keyword research tool that comprehensively reports any keyword. In addition to providing details like SERP analysis, volume-difficulty distribution, search volume, and click-through for paid keywords, Ahrefs also provides insights like the intent and context behind keyword usage.

Ahrefs might not be ideal if you are on a tight budget. However, if your website deals with content in multiple domains and requires deep keyword research and analysis to improve SERP performance, Ahrefs is worth your investment.

4. Moz Keyword Explorer

As a pioneer in the SEO space, Moz also provides one of the best keyword research tools. Moz allows you to conduct 10 searches for free every month, and beyond that, a paid plan is needed, making it a good choice for beginners. The tool provides insights like keyword search volume, difficulty level, and geographical relevance.

Moz’s keyword explorer can generate new ideas, determine keyword priorities and gaps, measure site performance for singular keywords, and get detailed SERP analysis. 

5. Serpstat

Serpstat is an SEO keyword tool focused on finding keywords that have historically succeeded in getting websites to rank high on search engines. This approach makes Serpstat a great starter tool for finding long-tail and low-volume keywords to boost your SEO. Serpstat can check webpage relevance trends, assess keyword attractiveness, and even recommend adapting keywords according to geography.

You can explore different pricing options for Serpstat with Lite, Standard, Advanced, and Enterprise tool versions available to choose from.

6. Brightedge

Brightedge is an AI-powered keyword research tool that offers analytical insights to optimize keyword usage rather than just data. Brightedge’s Data Cube solution uses natural language processing (NLP) to find topic-specific keywords and related ideas. The tool also offers search trends, variations in audience behavior, and critical competitive indicators.

With a custom pricing model, Brightedge requires some investment but can simplify your SEO strategy planning and execution with sophisticated reporting and targeted overview.

7. Keyword tool.io

Keyword tool.io is another great SEO keyword research tool that uses autocomplete APIs to search for relevant keyword insights across various search engines and databases. The tool offers free and paid options and provides competitive keyword usage, CPC, and search volume details for selected keywords.

Keyword tool.io also offers intent analytics in the form of a question generator, topical overview, and interactive topic explorer.

8. Jaaxy

Last but not least, if you want to generate topic-specific, versatile keyword ideas and support your SEO content generation strategy, then Jaaxy is your best keyword research tool. In addition to providing typical keyword stats like monthly search volume, SERP analytics, and difficulty level, Jaaxy suggests affiliate programs related to every keyword.

The QSR or Quoted Search Result feature of Jaaxy also provides keyword opportunities by indicating the number of websites trying to rank for each keyword.

Conclusion:

Plenty of paid and free keyword research tools are available on the market to help boost your SEO. You can choose the best keyword research tool for your website based on your SEO budget, the depth of keyword research needed in your domain, and the actionable insights necessary to devise an SEO strategy. Since each tool has its features and benefits, knowing what you need from an SEO keywords tool can help you select the right one.

If you are looking for an SEO partner to holistically strategize and execute an SEO strategy for your e-commerce or business site, then RankJacker can help you with that. The comprehensive SEO services of RankJacker help you climb search engine rankings through intuitive keyword research and analysis.

RankJacker helps you determine your website’s most relevant and trending keywords and organically build meaningful content around them. With technical audits, fixes, and live reporting on-site health provided by RankJacker, you can build a powerful website to attract traffic and conversions.