9 Types Of Backlinks You Need To Know For Seo

A backlink is a link from one website to another. It is also called an inbound link, an incoming link, or simply a link. Backlinks are important for SEO because search engines like Google use them to determine the authority and popularity of a website.

The more high-quality backlinks a website has, the more likely it is to rank well in search engine results pages (SERPs).

This article will look at the Different types of backlinks that can help your SEO efforts.

Editorial Backlinks

Editorial backlinks are links that are earned naturally through the creation of valuable and shareable content. To attract editorial backlinks, you need to create informative, engaging, and unique content. Your content should provide value to your audience and be shareable across various platforms. 

Guest Post Backlinks

Look for websites in your niche that accept guest posts. You can use tools like Google Search, Ahrefs, or SEMrush to find such websites. Before pitching for these backlinks, analyze the website’s content to understand its audience, tone, and writing style.

This will help you create a guest post that aligns with their content and is more likely to be accepted. Once you have identified the website and analyzed its content, pitch a topic that aligns with your audience’s interests and needs. 

Forum Backlinks

Forum backlinks can be obtained by actively participating in online forums and communities related to the company’s industry or niche. Look for active forums related to the company’s niche or industry.

Choose forums with high traffic and engagement to increase the chances of getting backlinks. Engage in meaningful discussions on the forums and provide valuable insights or solutions to the problems discussed. This can establish the company’s credibility and expertise in the industry. 

Business Profile Backlinks 

One of the most important types of backlinks, business profile backlinks, can be obtained by creating a profile for your business on various online directories, social media platforms, and other business listing websites. Focus on high-quality directories relevant to your business and have a good reputation. Examples include Google My Business, Yelp, and TripAdvisor.

Infographic Backlinks

Infographic backlinks can be a powerful way to gain high-quality links to your website. Companies should create a visually appealing and informative infographic on a relevant topic in their industry to get infographic backlinks.

Once the infographic is created, companies should share it on their website and social media channels to gain initial exposure and shares. 

Broken Link Backlinks

Getting broken link backlinks involves finding broken links on other websites and contacting the website owner to suggest replacing the broken link with a link to your website. Here are the general steps to follow:

• Use tools like Ahrefs, SEMrush, or Google search operators to find relevant websites with broken links.
• Use a tool like Ahrefs’ Broken Link Checker to identify broken links on those websites.
• Create high-quality content that can replace the broken link. It should be relevant to the page the broken link originally linked to.
• Reach out to the website owner via email or social media, letting them know about the broken link and suggesting your content as a replacement.

Blog Comment Backlinks

These types of backlinks may be one of the easiest to create. Obtaining blog comment backlinks can be a straightforward process. Here are some steps to follow:

• Find relevant blog posts related to your niche or industry.
• Read the post and leave a thoughtful, insightful comment about the content.
• Include a link to your website or a specific page relevant to the post.
• Ensure your comments add value to the conversation and are not spammy or self-promotional.

Backlinks From .Edu And .Giv Sites

Getting .edu and .gov backlinks can be challenging because these domains are highly authoritative and trusted by search engines. However, companies can try sponsoring scholarships and offering them to students which can lead to getting .edu backlinks from the college or university website.

Free resources like whitepapers, guides, and research to colleges and universities can result in .edu backlinks.

Free-Tool Backlinks

Free-tool backlinks are a type of backlink that comes from offering a free tool or software on your website. These tools are designed to help users with tasks such as keyword research, SEO analysis, or website audits. Companies can use these free tools to attract traffic to their website and gain backlinks from users who use their tool and share it on their websites.

However, companies must remember that the free tool should be useful and high-quality, or it can harm their SEO efforts. Additionally, companies should make sure that the free tool is relevant to their niche and target audience, as well as properly optimized for search engines.

Conclusion:

Search engines like Google consider backlinks a signal of trust and authority for a website. Essentially, when a website links to another website, it is endorsing its content and indicating that it is relevant and useful. This is why having high-quality, relevant backlinks from authoritative websites can greatly benefit a website’s SEO efforts. 

You can either do this yourself or use the help of an experienced SEO agency like RankJacker to boost your backlink and SEO efforts. Hope this helps!