What Is SEO Automation And How Does It Work?

A good SEO strategy requires a lot of repetitive work and can also be frustrating and time-taking. Using the right tools can help you in automating SEO tasks and cut down on manual effort.

Automated SEO software refers to software tools and technologies to automate various processes involved in search engine optimization (SEO) activities. Automated SEO platforms can help streamline and speed up several aspects of SEO.

What Are The Most Commonly Used SEO Automation Tools?

Some of the most commonly used SEO automation tools include:

• Keyword research tools that use algorithms to analyze search data and suggest relevant keywords that can be used for content creation and strategy.
• Content optimization tools that analyze content for SEO factors like readability, keyword density, and meta tags.
• Link-building tools that automate outreach to potential link partners and track link-building progress.
• Analytics tools that automate website and SEO data collection and analysis, such as traffic and keyword rankings.

Now that we understand what SEO automation tools are needed for a digital marketing team to function well, let’s look at each in detail.

1. Tools For Content Creation And Strategy Building:

SEO begins with content creation. For this, you need effective keyword research, which you can use to create a long-term content strategy. Various SEO automation platforms can be used for content strategy, including:

• SEMrush:

SEMrush offers a Content Marketing Platform that provides content analysis and optimization features. It can be used to identify relevant topics, analyze the performance of existing content, and optimize content for search engines and social media.

• Ahrefs:

Ahrefs offers a Content Explorer tool that allows users to search for relevant content based on keywords, topics, or domains. It also provides data on content performance, including social shares, backlinks, and organic traffic.

• BuzzSumo:

BuzzSumo offers a content research and analysis tool that allows users to search for relevant content. It also provides data on content performance, including social shares and auto-generated backlinks.

• Google Trends:

Google Trends can identify trending topics and search queries related to specific keywords or topics. It can help inform content creation and optimization strategies.

• Clearscope:

Clearscope offers a content optimization tool that uses artificial intelligence to analyze and optimize content for search engines. It provides insights into keyword usage, content structure, and readability which improves content effectiveness.

If you use WordPress for content creation, you can choose from plugins like Yoast, SEOPress and RankMath to automate on-page SEO suggestions.

2. SEO Automation Tools For Off-Page Purposes:

Off-page SEO refers to the actions taken outside of your website to improve your website’s search engine rankings. Here are some tools you can use for off-page SEO automation:

• Hootsuite:

A social media management tool that allows you to schedule and publish posts on various social media platforms. By automating your social media posting schedule, you can save time and ensure a consistent posting schedule.

• BuzzStream:

An outreach and link-building tool that can help you automate your outreach efforts to other websites for link-building purposes.

• SEMrush:

A comprehensive SEO tool that provides link-building and backlink analysis features. SEMrush can assist in automating SEO efforts like link-building opportunities, monitoring backlink profiles, and tracking competitors’ backlinks.

• Ninja Outreach:

A tool that can help you automate your influencer outreach efforts, allowing you to find and connect with relevant influencers in your industry.

• Majestic:

Majestic is a backlink analysis tool that provides data on backlinks to a website, including the number of backlinks, referring domains, and anchor text usage.

3. Tools For Automating Technical SEO:

Several SEO automation tools can be used to help with technical SEO. These tools can help identify technical issues hindering website performance, such as site speed, mobile responsiveness, and crawlability.

Some popular SEO automation tools include:

• Google Search Console:

Google Search Console provides website owners with data and insights into website performance in Google search results. It can monitor website indexing, identify crawl errors, and track website traffic from Google searches.

• Screaming Frog:

Screaming Frog is a website crawler that can be used to analyze website structure and
identify technical issues, such as broken links, duplicate content, and missing meta tags.

• Ahrefs:

Ahrefs offers a Site Audit tool that can be used to identify technical issues on a website, including broken links, crawl errors, and slow page load times. It also provides suggestions for improving website performance.

• GTmetrix:

GTmetrix is a website performance monitoring tool that can identify website speed and performance issues. It provides a detailed report on page load times, page size, and the number of requests made by a website.

4. Tools For Reporting:

SEO reports typically include search engine rankings, traffic volumes, and user engagement metrics. There are various tools available that can be used to generate automated SEO reports, including:

• Google Analytics:

A free web analytics tool that provides insights into website traffic, user behavior, and other metrics. It can help in automating SEO reports with insights on traffic sources, keyword performance, and user behavior on a website.

• Google Search Console:

A free tool provided by Google that allows website owners to monitor and optimize their website’s performance in search results. It provides data on search queries, click-through rates, and other performance metrics.

• Ahrefs:

A paid tool that provides comprehensive SEO data, including backlink analysis, keyword research, and competitor analysis. It can be used for automating SEO reports on website performance, keyword rankings, and link-building efforts.

• Moz:

A paid tool that provides data on website traffic, keyword rankings, and link-building. It can create detailed reports on website performance, keyword research, and competitor analysis.

Finding Expert Help For Your SEO Automation Efforts

As you can see, the right SEO tech stack comprises multiple tools. It’s difficult for a single company to have all these tools as it would be expensive. It would also not be scalable. Even if you get paid versions of all tools, you would still require manpower for all the research and manual work required to create a fool-proof SEO strategy.

Therefore, getting help from a verified SEO agency with these SEO automation tools in its tech stack is easier. A good SEO agency like RankJacker has the expertise, manpower, and industry know-how to help you automate SEO and create a customized plan to boost your content ranking.