Five Hacks To Maintain The Ideal Press Release Word Count Length

A press release is a proven strategy to drive your growth footprint and attract lucrative marketing prospects. Be it gaining a competitive edge or introducing something appealing to the audience, a seasoned PR professional will work within a certain word limit to make a press release an instant attraction.

This blog offers an exhaustive understanding of the required average press release word count without making an essay out of it. Read more to learn how a desired word count can help you maximize business pitches while capitalizing on the brief attention of your audience. 

What Is The Ideal Press Release Word Count Length?

A press release speaks volumes about your upcoming business model without overspending on promotions. What would be your take when choosing from a collection of PR brochures? A brief yet engaging proforma comprising valuable information to make an effortless impression. What about the ideal press release word count?

Marketing professionals accept 300-400 words as the standard word count for an attractive press release. Besides, it should comprise 2-3 paragraphs with synchronized information, making it easier for the audience to read at a glance. Next, top up with a subtle boilerplate highlighting your brand profile, a hit-or-miss trick to convert audiences into prospective clients.

What Are The Five Best Practices To Ensure An Ideal Press Release Word Count?

A competitive press release comprises nuances not very distinct from most literary works. Elementary practices include attention to detail, originality, and thorough research for the precise context of your press release. 

PR professionals require condensing thoughts without compromising quality within the ideal press release word count, not crossing 400. You must meet the following guidelines before drafting your press release:

1. Know Your Goals

To determine the most suitable press release word count, you must keep in mind the goals you want to achieve through this concise write-up. Fiddle your brand message within the limited word count using these proven hacks to save time. 

• Design your press release around storytelling
• Highlight your unique selling proposition (USP)
• Answer the natural curiosity of the target audience
• Shuffle your goals throughout the press release
• Sprinkle action verbs to reflect your ambition

2. Connect With Your Audience

A memorable press release does not sell branding but appeals to the audience. Capitalize on the advantage of a limited word count for press releases to quickly and effectively draw the attention of the audience. Check out the following hacks for maximum engagement:

• Narrate your message with finely sprinkled empathy
• Never dictate or press for sales
• Use lucid words to highlight the prospective benefits of engagement
• Tempt customers with state-of-the-art services with complimentary loyalty benefits
• Highlight why they should subscribe to you without criticizing competitors
• Add a personalized touch comprising qualities you would have preferred in a potential press release

3. Being Brief Is The Best Policy

A press release is a potential teaser about your future offerings. Before you decide on your press release word count, you must understand the importance of conciseness. PR professionals should offer concise content without providing too much information or flowery language. Moreover, a balanced press release comprising limited but valuable information keeps your proforma minimal and lucid. Try out the following hacks to ensure your press release is top-notch:

• Use simple phrases and stick with an active voice
• Ornamentation using odd jargon may confuse your audience
• Offer precise answers to all potential queries
• Offer informative teasers without divulging beyond the needful

Remember, the aim should be to prove your brand extraordinary within the constraints of the average length of press releases. 

4. Ensure SEO Formatting And Proofreading

The cardinal rules of grammar and proofreading also apply to your press release. Unforced spelling mistakes are the last things you want a prospective client to spot in your brand’s press publication. To reiterate, there is a fine line between SEO practices and improvising them to enhance a press release. 

Learn more about customized proofreading techniques to make your press release flawless:

• Remove grammatical flaws
• Choose a contrasting background and a legible font to make your press release an instant attraction at first glance.
• Classify your content into 2-3 paragraphs to integrate word count within the average length of press releases.
• Get rid of fluffy context.
• Insert trendy keywords to sound relevant to your audience, but don’t stuff them like SEO content.
• Read your press release multiple times from various perspectives to ensure it answers most questions of your potential audience.

5. Aim For The Long Haul

A press release offers more than bait to lure a prospective audience. It reflects the commerce of relationships between service providers and customers. The charm of less than the 400-word count for press releases can transform your PR campaign, attracting unprecedented business opportunities. 

Here’s how you should arrange your press release content for maximum engagement:

• Check out the most effective PR copies in your domain.
• If you are an amateur, stick with the average length of press releases.
• Add thoughtful expressions or quotes that reflect your brand message easily among the audience.
• Connect with your audience through a personalized touch (innovate without overshooting the optimal word count for press releases)
• Staying regular with publishing your press release attracts an enhanced volume of audiences.
• Aim to send weekly/bi-weekly/monthly press releases between 10 am and 2 pm as peak working hours attract more responses.

Conclusion:

We suggest maintaining the standard word count for press releases below 400. Remember that the bottom line is to prepare a press release that appeals to your potential audience. Your PR copy should aim to connect with prospective clients. Accordingly, make your press release innovative and minimal by following the aforementioned hacks. 

However, if you are new to preparing a press release, hear it from the horse’s mouth. Reach out to us at RankJacker and we will provide you with pristine press release copies. To avail of our attractive rates and impeccable services, book a demo today!